Category Archives: Design Process & Expert Tips

Dive into the complete logo design journey with expert guidance that ensures your brand’s visual identity is both memorable and effective. This category covers every essential phase of the design process—from initial brand evaluation and industry research to concept sketching, digital drafting, iterative refinement, and final delivery. Learn how professional designers approach logo creation using proven workflows, including creative brainstorming, client collaboration, feedback management, and revision strategies. Discover practical tips to communicate your vision clearly, manage expectations, and foster a smooth, collaborative relationship between clients and designers. Whether you’re a business owner seeking to understand the process or a designer refining your craft, this category provides actionable insights and best practices to create impactful logos that resonate with your audience and stand the test of time.

How to Choose the Right Logo for Your Business: A Step-by-Step Guide

Choose the right logo by following these key steps: • Clarify your brand identity – Define your mission, values, personality, and ideal audience.• Analyze competitors – Identify overused visuals and find ways to stand out.• Decide on a logo style – Wordmark, lettermark, pictorial mark, abstract symbol, mascot, or combination.• Apply design psychology – Select […]

10 Most Common Mistakes in Logo Design and How to Avoid Them

Designing a memorable logo takes more than just artistic flair. It requires strategy, research, and a deep understanding of branding. Yet, many designers—especially beginners—fall into common traps that compromise the effectiveness of their work. At Logo Shines, we’ve seen it all. Whether you’re starting from scratch or refreshing an existing brand, avoiding these mistakes can […]